{"id":11594,"date":"2023-06-26T18:03:31","date_gmt":"2023-06-26T18:03:31","guid":{"rendered":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/?p=11594"},"modified":"2023-06-26T18:03:31","modified_gmt":"2023-06-26T18:03:31","slug":"metodo-harvard-aumente-seu-poder-de-negociacao-com-essa-tecnica","status":"publish","type":"post","link":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/metodo-harvard-aumente-seu-poder-de-negociacao-com-essa-tecnica\/","title":{"rendered":"M\u00e9todo Harvard: Aumente seu Poder de Negocia\u00e7\u00e3o com essa t\u00e9cnica"},"content":{"rendered":"<p>Negocia\u00e7\u00e3o \u00e9 uma habilidade fundamental para chegar ao topo. Dominar o m\u00e9todo de Harvard pode ser uma oportunidade de se diferenciar no mercado.<\/p>\n<p><span data-contrast=\"auto\">Dentre as 15 compet\u00eancias consideradas em alta at\u00e9 2025 de acordo com o F\u00f3rum Econ\u00f4mico Mundial, persuas\u00e3o e negocia\u00e7\u00e3o est\u00e3o entre as mais procuradas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">A conclus\u00e3o \u00e9 de um estudo realizado pela Cortex, que\u00a0analisou cerca de 2 milh\u00f5es de oportunidades divulgadas em plataformas de emprego no Brasil.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Uma das melhores formas de aprimorar a sua capacidade de negociar e reduzir as possibilidades de conflito est\u00e1 na ado\u00e7\u00e3o do\u00a0m\u00e9todo Harvard de negocia\u00e7\u00e3o.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Tamb\u00e9m chamado de \u201cnegocia\u00e7\u00e3o baseada em princ\u00edpios\u201d, o modelo foi desenvolvido por Bruce Patton, Roger Fisher e Willian L. Ury, professores da Universidade de Harvard, e detalhado no livro \u201cComo chegar ao sim\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">O m\u00e9todo parte da ideia de que cada lado tome decis\u00f5es l\u00f3gicas e busque resultados que beneficiem a todas as partes envolvidas, baseando-se em padr\u00f5es justos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">O intuito inicial era ajudar profissionais de Direito a negociar e solucionar conflitos da forma mais favor\u00e1vel poss\u00edvel aos seus clientes, evitando que o caso chegasse \u00e0 Justi\u00e7a.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Nas pr\u00f3ximas linhas, voc\u00ea conhecer\u00e1, de forma simplificada,\u00a0os princ\u00edpios que norteiam o M\u00e9todo Harvard de Negocia\u00e7\u00e3o e como adot\u00e1-lo no seu dia a dia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-contrast=\"auto\">4 princ\u00edpios do m\u00e9todo de negocia\u00e7\u00e3o de Harvard\u00a0<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">O m\u00e9todo de negocia\u00e7\u00e3o de Harvard tem como base quatro princ\u00edpios:\u00a0pessoas, interesses, opini\u00f5es e crit\u00e9rios. Eles funcionam como ferramentas para facilitar o fechamento de acordos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Entenda mais sobre cada um deles a seguir:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><\/p>\n<h4><strong><span data-contrast=\"auto\">Separe as pessoas do problema<\/span><\/strong><\/h4>\n<p><span data-contrast=\"auto\">N\u00e3o deixe que o conflito invada o campo pessoal, causando mal-estar entre as partes e colocando pessoas na defensiva. Isso dificulta ainda mais a negocia\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Saber separar as quest\u00f5es discutidas possibilita uma vis\u00e3o mais clara do conflito, encurtando o caminho at\u00e9 uma resolu\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">De acordo com os autores, existem 3 tipos b\u00e1sicos de problemas entre pessoas que podem interferir numa negocia\u00e7\u00e3o:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">percep\u00e7\u00f5es diferentes,\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">emo\u00e7\u00f5es como medo e raiva,\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">problemas de comunica\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Para driblar esse cen\u00e1rio, procure se colocar na posi\u00e7\u00e3o da outra pessoa, evite culp\u00e1-la ou atac\u00e1-la, e busque apresentar propostas que sejam atraentes. Ao identificar o surgimento de emo\u00e7\u00f5es, busque entender suas origens.<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><\/p>\n<h4><strong><span data-contrast=\"auto\">Foque nos interesses<\/span><\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u00c9 comum que as pessoas compartilhem interesses semelhantes, mesmo que, inicialmente, seja dif\u00edcil identific\u00e1-los. Eles podem estar conectados a necessidades b\u00e1sicas, como seguran\u00e7a ou bem-estar econ\u00f4mico.<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><span data-contrast=\"auto\">Portanto, procure compreender quais interesses movem o outro a determinada opini\u00e3o ou posi\u00e7\u00e3o. Muitas vezes, s\u00e3o os interesses em comum dos envolvidos que ir\u00e3o levar a negocia\u00e7\u00e3o a uma solu\u00e7\u00e3o que satisfa\u00e7a ambas as partes.<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><\/p>\n<h4><strong><span data-contrast=\"auto\">Seja criativo e busque alternativas<\/span><\/strong><\/h4>\n<p><span data-contrast=\"auto\">Entre os principais obst\u00e1culos de uma negocia\u00e7\u00e3o, segundo os pesquisadores, est\u00e3o restringir as alternativas e decidir prematuramente em rela\u00e7\u00e3o as op\u00e7\u00f5es para se chegar a um acordo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">No momento de negociar, \u00e9 necess\u00e1rio cuidado para n\u00e3o se ater aos ganhos e perdas, nem mesmo esperar que o outro lado encontre a solu\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Ent\u00e3o, aqui est\u00e3o algumas formas de construir alternativas criativas:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Liste op\u00e7\u00f5es &#8211; e n\u00e3o pare na primeira,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Separe o processo de criar alternativas da etapa de avalia\u00e7\u00e3o das mesmas,\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Procure por caminhos que tragam benef\u00edcios m\u00fatuos,\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Busque maneiras de facilitar a tomada de decis\u00e3o.<br \/>\n<\/span><\/li>\n<\/ul>\n<h4><strong>Crie crit\u00e9rios objetivos<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Se n\u00e3o encontrar interesses em comum, uma alternativa \u00e9 partir para a cria\u00e7\u00e3o de crit\u00e9rios objetivos que ajudem a resolver o conflito, independentemente da vontade dos envolvidos.<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><span data-contrast=\"auto\">Segundo o m\u00e9todo de negocia\u00e7\u00e3o, esses crit\u00e9rios devem ser estabelecidos tendo como norteadores a praticidade e a legitimidade.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">O m\u00e9todo de Harvard tamb\u00e9m determina que voc\u00ea n\u00e3o entre em uma negocia\u00e7\u00e3o sem um\u00a0BATNA. Em tradu\u00e7\u00e3o livre, a sigla define a\u00a0Melhor Alternativa Para um Acordo Negociado. Na pr\u00e1tica, funciona como uma estrat\u00e9gia alternativa, caso n\u00e3o seja poss\u00edvel chegar a um acordo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/p>\n<p><\/span><span data-contrast=\"auto\">Ter um BATNA bem definido reduz os riscos da negocia\u00e7\u00e3o como, por exemplo, rejeitar um acordo que deveria ter sido aceito ou acatar termos que deveriam ser rejeitas, devido \u00e0 ansiedade de fechar neg\u00f3cio.<\/p>\n<p>Fonte:\u00a0<a href=\"https:\/\/blog.fiaonline.com.br\/metodo-harvard-de-negociacao\">FIAonline<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negocia\u00e7\u00e3o \u00e9 uma habilidade fundamental para chegar ao topo. Dominar o m\u00e9todo de Harvard pode ser uma oportunidade de se diferenciar no mercado. Dentre as 15<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":11595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/posts\/11594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/comments?post=11594"}],"version-history":[{"count":1,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/posts\/11594\/revisions"}],"predecessor-version":[{"id":11596,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/posts\/11594\/revisions\/11596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/media\/11595"}],"wp:attachment":[{"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/media?parent=11594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/categories?post=11594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gestaolegalnaadvocacia.com.br\/site\/wp-json\/wp\/v2\/tags?post=11594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}